Privacy Policy


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You have no authorisation or permission to copy, edit, translate, digitalise this document, neither to pass it on to third parties, including other companies within your group, nor to make this document public without a prior, explicit and written consent given by Regard'or®. Each copy, edit, translation, digitalisation, transfer or publication constitutes a copyright infringement and enables judicial prosecution. 

Our website, logos, texts, photographs, names, and in general all our communications are protected by intellectual property rights either belonging to us or our suppliers or other claimants.

It is forbidden to use and/or change any of the intellectual property rights as described in the present clause. So you may not copy nor reproduce for example drawings, photographs names, texts, logos, colour combinations, etc. ...without our prior written and explicit consent.

Regard'or® is a protected brand name. The copyright licence granted, does not include an authorisation to use the brand name or logo, in any way whatsoever.


This Privacy Policy is based on article 13 of the General Data Protection Regulation and contains the rights and obligations of the undertaking regarding the external parties whose personal data it processes, mainly in the context of online sales and marketing of goods and services.


This "Privacy Policy" regulates the processing of your personal data by the controller: Company, registered office, avenue Louise 65, 1050 Brussels, company registration number 0455.181.903 Epsilon Bv. Please read this Privacy Policy carefully. It contains essential information about the processing of your personal data and which cookies are used. By sharing your personal data on our Website  by contacting us by email/per phone (WhatsApp) or by submitting a question/complaint, you declare that you have read this Privacy Policy and expressly agree with its content.

Article 1 – Collected personal data

1.1.Regard'or® processes your Personal Data in the context of its activities. This concerns:

Category 1, based on cookies: your IP address and details about your visit to our Website.

Category 2, upon registration or via one of the entry forms on our Website: your surname and first name, possibly the name of your company and VAT number, address details, your e-mail address and any other data you provide us with in the optional entry field;

Category 3, if you call or email us: your email address and/or telephone number, as well as the data you provide yourself;

Category 4, if you subscribe to our newsletter: your email address;

Category 5, when placing an order: your surname and first name, possibly the name of your company and VAT number, address details and your email address.

1.2 Regard'or® may collect your Personal Data in various ways:

a. through your registration and use of our Website;

b. our Website uses cookies and similar techniques to collect a number of Personal Data. For the provisions regarding the use of cookies, see article 7.

Article 2 – Purposes of the processing of data

2.1.        General purposes:

Regard'or® will use your Personal Data exclusively for:

Category 1: the maintenance and improvement of our Website and the inclusion of Personal Data in anonymous statistics, from which the identity of specific persons or companies cannot be traced, with as legal basis your explicit, prior consent on your first visit to our Website.

Categories 2 and 3: being able to answer the question you have asked on the legal basis of your explicit, prior online consent and our legitimate interest in contact by telephone (WhatsApp);

Categories 2, 3 and 4: direct marketing, newsletters, actions and promotions by Regard'or® with as legal basis our legitimate interest with regard to existing customers or your explicit, prior consent if you are not yet a customer of Regard'or® You can indicate at any time that you no longer wish to receive our newsletters via the opt-out option in our newsletters or by contacting us directly by mail or telephone (WhatsApp);

Category 5: the delivery and invoicing of products or services ordered by you, with as legal basis the performance of a contract that you have requested and for which the processing of your Personal Data is necessary because it is required by law or because Regard'or® has a legitimate interest in doing so.

Direct marketing:

We also use your personal data for direct marketing purposes, but only if you give us your explicit consent ("opt-in") or if you are one of our existing customers.

You can revoke your consent to direct marketing at any time, at no cost and without stating any reason. All our mails contain a special unsubscribe link at the bottom of this mail.

Article 3 - How we share your information with third parties

We do not transfer your Personal Data to third parties, except with your prior consent.

If we ever cease our activities or transfer them to someone else, for example because we go bankrupt or sell our business, this could mean that your Personal Data will be transferred to third parties who will take over all or part of our business. In that case, Regard'or® will always inform you in advance to the best of its ability, but you acknowledge that this may not be technically or commercially feasible under all circumstances.

In exceptional cases, we may be required to disclose personal data on the basis of a court order or to comply with other mandatory laws or regulations. We will try to inform you in advance to the best of our ability, unless we are unable to do so for legal reasons.

Article 4 – Duration of the processing

We retain your Personal Data as long as necessary in function of the purposes of the processing.

For legal reasons we must keep your billing data for at least 7 years after the last invoice date, if you do not place an order for 5 years, we will delete your customer profile

Article 5 – Your rights

You have the right to access your Personal Data and the ways in which we use them at any time, free of charge. You have the right to request us to correct, supplement or remove your Personal Data. In a number of cases listed in the GDPR, you may also ask us to limit the processing of your Personal Data. You have the right to object to the processing of your Personal Data if you have serious and legitimate reasons that exceed our need to process your data. You also have the right to object at any time to the use of Personal Data for direct marketing purposes, even without having to give a reason. You have the right to request your Personal Data in digital and readable form and/or to have them transferred to another service provider of your choice.  Insofar as our processing is based on your prior consent, you have the right to revoke that consent at any time.

You can exercise your rights by e-mail to [email protected], by post to Brusselstraat 51, 2018 Antwerpen België/Belgium, or via customer service on our website

You have the right to file a complaint with the Belgian Data Protection Authority

Regard'or® Cookie Policy

During the visit to the website, cookies may be placed on the hard drive of the user's computer or mobile device.

In this cookie policy, Regard'or® wishes you to know which cookies are used and why. It is also explained to what extent you as a user can check which ones. Regard'or® would like to protect your privacy and the use of its online services as much as possible. Regard'or® aims to keep this policy as simple as possible.

This cookie policy applies to all “Regard'or® online services”, in particular all websites, (mobile) applications and internet services that Regard'or® offers and that give access to Regard'or® content.

Why are cookies used?

Regard'or® believes it is important that you can view, listen, read or experience its Regard'or® content at any place and at any time via various media platforms. Regard'or® also wants to work on interactive and customized services. Techniques are used on Regard'or® online services to make this possible, for example using cookies and scripts.

In general, cookies make the interaction between the visitor and the website or application easier and faster and help the visitor to navigate between the different parts of a website or application. The website can thus be better tailored to the needs of the returning user.

What exactly are cookies?

Cookies are small data or text files that are installed on your computer or mobile device when you visit a website or use a (mobile) application. The cookie file contains a unique code that allows your browser to be recognized by the website or web application during the visit to the online service or during successive, repeated visits. Cookies may be placed by the server of the website or application you are visiting, as well as by third party servers that may or may not interact with this website or application.

Cookies used

Below is a detailed list of all types of cookies Regard'or® uses on its websites.

a. Necessary cookies

Purpose: These cookies are essential to be able to visit our websites and to use certain parts of them. These cookies allow you, for example, to navigate between the different parts of the website or, for example, to fill in forms. If you refuse these cookies, certain parts of the website will not work or will not work optimally.


Cookie(s) placed by: Regard'or® 

Recipients of the data: Regard'or®

Functional cookies

Purpose: The functional cookies are the cookies that facilitate the functioning of our website and make it more pleasant for the visitor and ensure that you get a more personalized surfing experience. For example, it is the cookies that remember your preference somewhere.


Cookie(s) placed by: Regard'or®

Recipients of the data: Regard'or®

Performance cookies

Purpose: This website also uses Google Analytics. Cookies collect information about the use that visitors make of our websites with the intention of improving the content of our websites, adapting them more to the wishes of the visitors and increasing the ease of use of our websites. For example, there is a cookie that helps us count the number of unique visitors and a cookie that keeps track of which pages are the most popular.


Cookie(s) placed by: Regard'or®

Recipients of the data: Regard'or®

Persistent cookies

Purpose: With the help of a permanent cookie we can recognize you when you visit our website again. The website can therefore be specially set to your preferences. Even if you have given permission for the placement of cookies, we can remember this by means of a cookie. As a result, you do not have to repeat your preferences every time, which saves you time and allows you to use our website more pleasantly. You can delete permanent cookies via the settings of your browser.


Cookie(s) placed by: Regard'or®

Recipients of the data: Regard'or®

Session Cookies

Purpose: With the help of a session cookie we can see which parts of the website you have viewed during this visit. This allows us to adapt our service as much as possible to the surfing behavior of our visitors. These cookies are automatically deleted as soon as you close your web browser.


Cookie(s) placed by: Regard'or® 

Recipients of the data: Regard'or®

Tracking cookies from ourselves

Purpose: With your permission we place a cookie on your equipment, which can be requested as soon as you visit a website from our network. This allows us to find out that you have also visited the relevant other website(s) from our network in addition to our website. The profile built up as a result is not linked to your name, address, e-mail address and the like, but only serves to match advertisements to your profile, so that they are as relevant to you as possible.


Cookie(s) placed by: Regard'or®

Recipients of the data: Regard'or®

Third-party tracking cookies

Purpose: With your permission, our advertisers place “tracking cookies” on your equipment. They use these cookies to keep track of which pages you visit from their network, in order to build a profile of your online surfing behaviour. This profile is partly built on the basis of comparable information that they receive from your visit to other websites in their network. This profile is not linked to your name, address, e-mail address and the like as known to us, but only serves to tailor advertisements to your profile so that they are as relevant to you as possible. For example, depending on the page you visit, we use the following services that store cookies in your browser: Google Analytics, Google AdWords, Google Remarketing, Hotjar, Visual Website Optimizer, Facebook, Hubspot, Twitter, LinkedIn, YouTube, Vimeo, Mailchimp, Flexmail.


Cookie(s) placed by: Regard'or®

Recipients of the data: Regard'or®

No personal data:

A cookie does not contain any personal data, but only consists of a (unique) number or value. In other words, we do not keep any personal information about you, with the exception of the data that you have made known by, for example, filling in our contact form. Of course, this data will under no circumstances be passed on to third parties.

How can you refuse or manage the use of cookies on Regard'or® online services?

You can refuse the installation of cookies through your browser settings. You can also delete the already installed cookies from your computer or mobile device at any time, as follows:

Internet Explorer:




When you disable cookies, please be aware that certain graphic elements may not look nice, or you may not be able to use certain applications.


By continuing to use our Website and/or Services or by clicking “Agree” after being informed about the use of cookies and similar technologies, you acknowledge that you have carefully read and agree to this cookie policy without reservation. As explained above, you can change your cookie preferences at any time.

Changes to the cookie policy

Regard'or® may change the cookie policy at any time. This can happen, for example, in the context of changes to its services or the applicable legislation. The amended policy will then be posted on the relevant Regard'or® online services and will be effective upon posting. Questions about the cookie policy

If you notice that other cookies are placed via our Website, we thank you for informing us immediately, so that we can make the necessary adjustments.

We provide you with as much information as possible about cookies placed by third parties. If you still want to know more, we would like to refer you to the privacy statements of these parties on their respective websites. Please note: we have no influence whatsoever on the content of those statements, nor on the content of the cookies of these third parties.

On your first visit to our Website you will be asked to accept our cookies. You can manage your choices yourself at any time afterwards.

If you have any further questions or concerns about the processing of your Personal Data, please contact us by email at [email protected] or via our customer service on our Website.

You can also find more information about cookies at:

More information about online behavioral advertising and online privacy can be found here: